As a successful real estate agent has a lot of knowledge, experience and wisdom about home buying and selling. Naturally, you want to share that wealth with your clients and prospective clients.
Advice videos are a relatively easy way to reach your audience of homebuyers: they can…OK should…be relatively short, and there’s no need for a lot of fancy production.
That makes it easy to produce timely advice videos. You may want to update potential buyers on an impending interest rate hike, or share updated market information such as the inventory of homes available. A quick, two minute (or so) video starring you will help position you as an expert in your field.
Other options include having a regular series of evergreen videos…with content that is more or less timeless. One might feature strategies for saving for a home purchase.
Another could be advice for first-time buyers. A third might be tips for staging a home for sale. Create regular viewership by publishing a new video every Monday featuring important new market information for your viewers.
Just as with other types of videos you produce, branding is important. Your name and logo, as well as phone number and email address, should be plainly seen and linked.
Also, be sure to cross-promote your advice videos, so the viewer is aware you have other information to share.
Youtube, as always, is a great place for exposure. Remember to use keywords related to your video’s topic to reach your intended audience. Like listing videos, advice pieces are good, sharable videos to post on Facebook and other social media outlets.
Offer a call to action in the form of more information, or personal help related to the subject of your video. You might offer a tip sheet for first-time homebuyers, or the latest details on interest rates to viewers who respond. This moves you another step closer to establishing trust with your potential client.
Don’t forget past clients, as well. Just as you might add them to a newsletter list, remember to share your video content with them. They might just be ready to sell their current home and buy another…or at least know someone who is.
Planning a regular schedule of advice videos will help establish you as a real estate expert, and help you fill that ever-important funnel with lots of prospective homebuyers!
It’s estimated that up to 75 percent of all internet traffic will be video content by 2017. So…subtle hint here…well-produced video presentations of your listings could be worth their weight in gold. If you could weigh a video. So with all the competition to get your buyers attention, how can you make your listing video stand out?
Be sure you’re selling the features of the home.
If it’s a lake property, an outside view of the lakefront and the scene from the deck overlooking the water will help convey the advantages of the location. Drone video can be especially effective in showing off the outside space, giving the viewer a quick birds eye view of the property.
Keep your intended audience in mind in your listing videos.
If you specialize in luxury properties, show off aspects of the home they’ll want to see. How much space is there for entertaining? What are some of the home’s security features? How much garage space is there? These are some of the things your video can show off.
Once you’ve created your listing video masterpiece, it’s time to share it with the world! Or, at least, make sure it gets maximum exposure to your target audience. If you’ve played your cards right, your listing video will get a good number of views from homebuyers who have already seen your market video. Make sure your listing videos are available through your broker’s website, as well. It may be one of several the buyer watches, if the title and brief description catch their attention.
Go where the eyeballs are.
For video, Youtube is still the reigning champion for video views. Your videos should be there. Facebook is another important platform. Be sure to encourage your friends to share it, especially with those they know are looking for this kind of property. There are a number of other websites available to share listings, as well. You can’t share your listing video too much, but start with the venues that provide the most viewers.
Ultimately, you want to engage with your viewers. Be sure to provide clickable links, so an interested buyer has easy access to you. Make it easy for others to share your video. The more it’s viewed, the sooner you’ll have another sale!
If a picture’s worth a thousand words, then a video is worth…a million words? And if you’re trying to sell a house, it could be worth more! More internet consumers than ever are watching videos which raises the question…
What goes into a winning listing video?
Let’s start with branding. If your viewer doesn’t know who’s selling the home or how to reach them, well, a lot of time and effort has been pretty much wasted. Whether you say it, show it, or both…let your viewer know who you are and how they can reach you from the start.You can also incorporate graphics throughout the video with your phone number and email. Just make sure they don’t distract from the scene.
Your goal is to make the viewer imagine him or herself living in the home. The most effective way to do that is to properly stage the home. Depending on your experience and budget, you may want to hire some extra help, to make the home look warm and inviting. Another way to make your video listing more enticing is to hire one or more actors. Seeing them engage with the home’s features will bring the experience of living in the home to life for your viewer. It can showcase the ease of using the kitchen, for example, or the tranquility of the master suite.
In our next post go into further depth about about getting the attention of prospective buyers.
If you’re trying to build your online brand, credibility is a pillar to success. Providing consistent value for clients helps establish your position as a trusted expert in the market and keeping in contact with people you’ve already sold to helps fill the pipeline down the road.
Visibility equals credibility
There’s no shortage of things vying for your client’s attention. And when it comes to communicating with prospective and current client’s you want to let them know you have their best interests at heart. No matter what your digital medium for communication, email, social media, or blog posts, it’s important to let your audience know you’re trustworthy.
When including advice videos in your media of choice let the viewer know directly the best way for them to contact you should they need additional information about a listing or their home buying process.
Provide consistent value
With all the media floating around in the world today it can be incredibly difficult to reach your target audience. The problem is no longer about getting content out to people but more so being able to distinguish high quality content from poor quality content. That’s where providing value to your clients makes all the difference. Remember, when searching on the internet people are object oriented and looking for answers to a problem they may be facing or situation that may be giving them some trouble during their home sell or home buying process.
And you as the local market expert are in prime position to provide your expertise and assistance to them. When reaching out to prospective clients via email or social media, share relevant videos to help ail your prospects problems. Advice videos are especially useful at doing so because they answer the most common questions your buyers have about home buying such as: “How To Stage a Home to Sell” or “What is an H.O.A.?”.
Which leads to our last and final point, keeping in contact.
Keeping in contact
What’s more important than a good first impression? A consistently good impression. Sometimes the home-buying process isn’t as straight forward as we’d like it to be. Sometimes it can be time consuming in the search for the property that is the right fit for the client. Perhaps you and the client have gone your separate ways after a successful transaction. In either case making constant contact with your buyer, or seller for that matter, helps to keep the lines of communication open.
Sharing insightful how-to advice videos can be the conversation starter that’s needed to help clarify your client’s needs.
These are just 3 easy steps you can take to help build your online brand and solidify your position as the local real estate in your area. For me tips to help sky-rocket your success in video marketing subscribe to our newsletter.