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Top 5 Excuses Realtors Give for Not Using Video

Real estate brokers have a huge responsibility. They are trying to keep the agency’s customers happy and help their agents thrive in today’s ever-changing real estate marketplace. Sometimes, it is easy for a broker to ignore advances in technology as they strive to keep the office running smoothly. But is it worth the cost to not keep up? This year, 74% of internet traffic will be video based, so you better believe the top real estate professionals will connect with new clients using video. However, many brokers still haven’t yet embraced this technology citing a variety of reasons for falling behind on adopting video strategies.

When we talk to Realtors and Brokers, here are the top five excuses commonly given for NOT using video marketing and why you should reconsider:

“It’s expensive” – As a broker, budget is always a concern. While creating and utilizing video may have been very expensive a few years ago, advances in technology have made it much more affordable for agencies of all sizes. Many programs and tools now are built for scale and provide bulk discounts so that for just a few dollars per listing, you can have both branded and MLS compliant videos with built in lead capture! Would you want to tell your sellers you won’t spend the a couple bucks to have a video on their property that can be syndicated to other sites as well as social media? We didn’t think so.

“It’s too much work” – Filming and creating custom content IS a ton of work, and most brokerages just don’t have the time to produce video. However, with VScreen, adding video doesn’t require any more effort than photos do. In fact, our videos are all automated “set it and forget it” campaigns. This means once the video is displayed—any changes automatically show up without you having to do anything. We stream the newest version of your video to you.

“It’s too complicated” – Learning a new technique will take some dedication, but with the technology available today video isn’t that difficult to use. The average middle schooler is comfortable “going live” on Facebook or Instagram and posting videos on YouTube; our setup is even easier than that. The process to get started is pretty painless and we do the heavy lifting.

“I don’t see the value.” – Today’s homebuyers are tech savvy. They use websites like Instagram, Facebook and Youtube regularly, so video is part of everyday life. Check out listings of your competitors. Do any use video? It’s more engaging, it’s more appealing, and it’s what today’s buyers expect. Additionally, research has proven that our brains retain information better via video than any other format. You may not understand the benefit, but your clients surely do!

“My agents won’t use it.” – It may take a little time, but once you get feedback from buyers, your agents will be hooked. Often, agents understand the value of video but simply don’t have the time to create it. Having it created automatically for them, allows them to stay focused on other tasks.

We’ve built VScreen video content to solve these 5 important barriers to using video. You may not want to be in the video business, but to be in the Real Estate business you DO need a solid video marketing strategy. That’s why we’ve built our tools: we’ve spent millions of dollars and thousands of hours becoming the video experts: so you don’t have to.

Amie Hall
A natural leader and problem solver, Amie oversees and manages all departments within VScreen and is responsible for the day to day operations of the company.

What Makes a Good Video?

Even for the leading real estate firms and the best production companies, the creation of effective real estate videos is extremely difficult. At VScreen, we simplify the process by focusing on dynamism and applicability as two essential components of any successful video.
Before beginning any real estate video project, the first thing to consider is your audience. In short, different demographic groups will inevitably respond to different videos. For example, videos of agencies and agents who are attempting to sell luxury properties must think about tailoring their messages to appeal to high-net-worth clients.
The dynamic nature of a good real estate video should allow it to impart important information while simultaneously making one or more strong emotional appeals. A good Listing Video, for example, should provide essential facts about each property while simultaneously making viewers imagine themselves living in each featured home.
A good video should also serve as a branding tool for the real estate firm, agent, and/or broker who produced it. If a video doesn’t provide a full picture of who’s behind the real estate information at hand, it will never lead to sale. In our modern audio-visual culture, attention spans are short and seeing is believing. Without employing dynamic and applicable video as part of a comprehensive digital marketing and customer service campaign, the average real estate agent or firm tends to get lost in the shuffle. Wow your existing and prospective clients with a powerful and targeted video and watch the sales come rolling in!

Amie Hall
A natural leader and problem solver, Amie oversees and manages all departments within VScreen and is responsible for the day to day operations of the company.

Why Use Video?

Why Video?

Anyone who remembers being glued to a television screen as a kid understands the power of graphics. Sure, we might have been watching Fred Flintstone or the Teenage Mutant Ninja Turtles, but we were fascinated by the combination of visual stimulus and storyline.

That desire to be visually stimulated while learning appears to be hardwired into our brains. Although we have five senses, the human brain dedicates nearly 50 percent of its capacity to visual processing. Perhaps that is why an estimated 65 percent of the population is considered a visual learner. A National Institutes of Health study states that people have greater recall of things they have heard and seen, rather than just heard.

Videos are a natural way to provide clients with the stimuli they need in order to become fully immersed in the house hunting process and to later recall what they have seen. In the comfort of his own home or office, a client can shop virtually, learn more about the area, and come to imagine himself living in a particular home. It personalizes home shopping in a way traditional sales techniques cannot.

Inman recently found that 85 percent of buyers and sellers prefer to work with an agent who utilizes video. Homes with video enjoy four times the number of inquiries as homes without a video. When an agent includes a video in an email, it doubles the number of click-throughs.

We live in an age in which the average American is exposed to 4,000-10,000 advertisements of some sort each day. Given that Harvard Business School calls the ability to gain consumer attention a necessary ingredient in effective advertising, we all have to do more to gain that attention. That’s why we’ve built our video products for your brokerage. For more than a decade, we have been the leading video content provider within the real estate industry. Let us help you create videos that draw clients toward your brand and set you apart from the competition.

Leveraging Video for the Perfect Agent Retention and Recruitment Strategy

Let’s start with some facts and disclaimers. First and foremost, I think we can all agree doing

video properly is challenging, even for the best firms in our country. Outsourcing can take time,

and in the end the video is typically something that is set in stone. It may be evergreen in

nature, but that doesn’t make it easy to change, and if one of your agents wants to use it and

brand it to him or herself….good luck!

 

Here is the disclaimer: we believe the answer is dynamic video. Turnkey solutions that can

automate professional content, but allow the brokerage and agent critical flexibility. Of course I

am talking about VScreen’s products, so there is the full disclaimer. But I want to take this

further into a full-on strategy that will wow your agents and make you the envy of your market.

 

Many brokers have heard of our Market Videos Solution: High quality market reports that

feature data like Active Inventory, Days on Market, and Median Sales Price, just to name a few.

These are professional quality and dynamic, with no need for updating on our end. These are

great videos that I bet your agents would love to use, if only they could brand them as well.

Imagine an agent having that caliber of video provided to them by their broker every month.

 

Recently, VScreen launched our first dynamically generated professional Community Videos.

Similar concept as above, but with local community information like Education, Entertainment,

Things to Do, and so much more for every community in the U.S. and eventually Canada.

Nineteen high-impact scenes that can make you the local expert. You can leverage our

Community Videos on your website, property detail pages, community pages, social media and

in marketing campaigns. Again, imagine as an agent having that caliber, quantity and impact

with video. Most agents struggle to get decent quality with a shaky iPhone shot. Let’s change

that and make the brokerage the hero.

 

As a recruiting and retention strategy, the brokerage can take all of our high quality dynamic

video content, whether market reports or community videos, and brand them to every one of

their agents every month. From an agent perspective, this is digital gold. I get professional

quality video for my website, social media, and video marketing automatically updated and

branded to me with calls to action included to generate more business!

 

How many brokers in the country can say they can provide value to that level? If you use this

strategy and promote it properly, you can really impact your business. We would suggest

leveraging this content and strategy everywhere you can to let your market know you are on

the future of real estate and a leader in video.

 

For More Video Strategies like this with and without our solutions integrated, be sure to follow

VScreen on Facebook.