Ever wonder why businesses use online video? That was a survey question recently posed by PermissionTV.com, and the results may surprise you. By far, the number one reason…cited by over 70% of respondents…was increasing brand awareness.
Advertising experts tell us that developing brand awareness is critical in today’s marketing. So you may ask…what exactly is [...]

Whether you’re in real estate, tourism, marketing, or even fund raising…your video camera can become a powerful tool for recording interviews of all kinds. From testimonials and product reviews to endorsements and instructions…interviews can be highly effective for getting the job done. Here are a few tips to make conduction interviews easier.
Begin by putting the [...]

Adding video to your social media recipe is like adding butter and salt to popcorn..it takes things to a whole new level. Countless companies are capitalizing on the new found benefits of using video to market themselves effectively on everything from Face Book and Twitter to YouTube and My Space.
But in return [...]