The so called virtual tour has been a popular mainstay in real estate marketing for years. They were simple, relatively easy to use…and gave you an idea of what a property looked like. Then along came video…and everything changed. In short order, the differences between the two became readily apparent.

First…for the viewer to truly experience the property…there needs to be an emotional connection. Video in unequalled in its ability to do just that…complete with music…narration…and the ability to structure the flow of content from A to Z. The viewer sees exactly what you want them to see…when you want them to see it. In other words, you’re telling a story. It’s perfect for directing attention to the home’s strongest selling points…complete with narration that translates features into benefits…like curling up in front of the cozy fireplace on a chilly night. Virtual tours don’t even come close.

Secondly…video has moved rapidly from being the exception to the expectation. In fact, the use of online video is growing at a rate of 40% a year…with no end in sight. Online viewers have come to expect video as part of any cutting edge marketing tool.

Third…video takes interactivity to new levels. Viewers can fast forward, rewind, pause, enlarge, email to a friend…even click on thumbnails of specific mini-videos featuring attractions. You can also share your video through social media like Face Book, Twitter, and YouTube.

Number four… video will give you that all important point of differentiation. While others cling to outdated technology, you’ll be setting yourself apart with state of the art tools that take your marketing efforts to the next level…

And that brings us to point number five…your clients will love it! With video they’ll know you’re making the maximum effort possible to showcase their home in the most effective way possible. And that not only leads to a happier client…but a great source of enthusiastic referrals as well.

Number six…video is an absolute must for marketing high end properties. Big ticket items need and deserve special attention…from both the buyer’s and seller’s perspective. Don’t make the mistake of offering bargain basement marketing. These clients understand the importance of making a positive first impression and they’ll expect the same from you.

And finally…video is easier and more affordable than ever. For do-it-yourselfers digital video cameras like the Flip and Kodak’s Z18 start at under $200.00. For more polished presentations, companies like ours offer customized packages to handle the largest and most elaborate estates on the market.

The bottom line…video has become the latest benchmark in real estate marketing…and there’s never been a better time to jump onboard and enjoy the ride! As always, you’re invited to visit our website and share your comments. Contact us via the tab above or give us a call at 866.720.0204. We look forward to hearing from you.