In the early days of the Internet…your web address got all the attention. The challenge was to come up with something cute or easy to remember. Some firms used their actual names or initials, while others focused on the category they operated in…such as cars.com. As time passed and technology improved, Internet search engines became not only more important, but more sophisticated as well. In today’s marketplace, people primarily look for a product or service by entering a descriptive word or phrase, and then clicking on search to see what happens.

With all that competition…today’s challenge is to figure out a way to show up as prominently as possible when a potential customer is searching for something you do. While you can spend thousands of dollars hiring an SEO specialist…one of the most effective means is right under your nose…and that’s to use a video.
Why video? The numbers speak for themselves. Recent studies have shown that when done correctly, videos with proper tags are up to 53 times more likely to generate a first page Google ranking than traditional SEO techniques. 53 times!!! The reason is simple. When search engines look for content on the Internet, they’re designed to display a mix of content types. And it so happens that video is given is given a higher ranking than written content to ensure a mixed result.

The bottom line is that video, when executed properly, can give you a major advantage in standing out from the huge crowd that shows up every time someone clicks on search button. But it’s also important to remember that maximum impact comes from knowing how to properly submit, title, and tag your video to be included in search results. That’s where professional advice from companies like VScreen.com can help you not only create… but also post your videos in the most effective manner possible.

Nearly 40% of videos found online are discovered by viewers using search engines to locate a video on the topic of their need. For those technically inclined…the majority of search engines accept an XML feed for video content. And because search engines give the most value to the title of the video …and not the associated tags…it’s critical that your video titles are clear…concise…and properly reflect the nature of the content. In addition, permalinks should also be supplied along with the XML feed for the highest page rank, thus driving traffic back to your website.

Remember…it’s all about showing up at the head of the line. If you’re not among the handful of companies that pop up at the top…you’re basically invisible. A great way to become visible…in more ways than one…is to join the overwhelming trend for using online video. If you’d like to get started, give us a call…or contact us through the tab above. Thanks for watching!