Adding video to your existing marketing plan may seem like a brave new world…but it doesn’t need to be. The key is to look for ways that video technology can intersect with what you’re already doing. Here are some tips to consider ….

(1) Don’t re-invent the wheel. Many firms have well established marketing plans that may have taken considerable time and effort to implement. Show the boss how you can take what you are currently doing…and do it better with video. The addition of video can be all about enhancement of existing strategies… and reaching goals more quickly and effectively.

(2) Take small steps. Perhaps your current marketing plan makes use of written testimonials. Consider expanding their impact by filming a few of them. After all, enthusiasm is contagious…and what better way to share emotion than with video? Another beginning strategy might be to consider producing a 60 second “About Us” video for your website to replace the written version. It’s a great way to add a human dimension to your company.

(3) Don’t break the bank. In a challenging economy…every penny counts. But it’s also a catch 22. While you may be able to save some money by doing some of it yourself…first impressions are critical. Doing something poorly may be worse than doing nothing at all…especially if your competition hires professionals. The compromise is simple…control costs by being conservative with both the length and quantity of videos produced. Start with just one or two…and negotiate for an introductory rate. Remember, having even one video is far better than having none at all.

(4) Leverage the advantages. Recent studies have shown that when done correctly, videos with proper tags are up to 53 times more likely to generate a first page Google ranking when compared with traditional SEO techniques. Studies also demonstrate that video is preferred over text by a 6 to 1 margin, and is growing online at a rate of 40% a year. And with over 80% of all US Internet users now watching online video, it’s no wonder!

And finally, don’t throw out the baby with the bathwater. Print media, when used properly, is still a powerful and viable means of marketing. The key is to integrate video with print in a complementary fashion.

For example…promote your online video in brochures and printed material, while at the same time… encourage online viewers to print off informational Word documents and PDF’s for later reference.
Adding video to your marketing mix can be exciting…effective…and even economical. Please give us a call or email us if we can be of assistance. And thanks for watching!