Video Marketing

How to Brand Your Company Using Client Process Videos

Amie Hall / April 4, 2018

You have a lot of knowledge about the real estate industry. But your clients don’t. Your clients want an overview of the real estate process — and for that, you can have videos. Videos can explain the process of a home sale or a home purchase, giving your clients easy insights into everything they need to know.

The Value of Client Process Videos

Client process videos are used to reassure your clients that the process of selling their home. They may be wondering why it’s taking so long or may be hoping to know how much money they’re going to make. A regular update will assure them that the wheels are already in motion and that everything is progressing at a solid rate.

Remember that the best type of advertising is word-of-mouth advertising. If you have a solid relationship with your clients, they are going to suggest you to their friends and their family. Many people are going to need to sell a home throughout their lifetime. You want to be able to tap into this market.

Creating a Client Process Video

Though you can use slide show presentations, reports, and other ways of displaying information, but video is the most impactful. It continues to create a personal relationship with your clients and reassures them that you’re working hard for them.

Of course, you can also supplement this with other material. But creating a client process video doesn’t have to be difficult. Simply write out some stats, get on camera, and give an overview. With some clients, you can even send them a live stream video occasionally about new, breaking updates.

Your client process videos are an excellent way to establish personal relationships with your clients and build up your reputation. They also don’t take a lot of time to do, especially when you already have the reports prepared.