Leveraging Video for the Perfect Agent Retention and Recruitment Strategy

Let’s start with some facts and disclaimers. First and foremost, I think we can all agree doing video properly is challenging, even for the best firms in our country. Outsourcing can take time, and in the end the video is typically something that is set in stone. It may be evergreen in nature, but that doesn’t make it easy to change, and if one of your agents wants to use it and brand it to him or herself….good luck!

Here is the disclaimer: we believe the answer is dynamic video. Turnkey solutions that can automate professional content, but allow the brokerage and agent critical flexibility. Of course, I am talking about VScreen’s products, so there is the full disclaimer. But I want to take this further into a full-on strategy that will wow your agents and makes you the envy of your market.

Many brokers have heard of our Market Videos Solution: High-quality market reports that feature data like Active Inventory, Days on Market, and Median Sales Price, just to name a few. These are professional quality and dynamic, with no need for updating on our end. These are great videos that I bet your agents would love to use, if only they could brand them as well. Imagine an agent having that caliber of video provided to them by their broker every month.

Recently, VScreen launched our first dynamically generated professional Community Videos. Similar concept as above, but with local community information like Education, Entertainment, Things to Do, and so much more for every community in the U.S. and eventually Canada. Nineteen high-impact scenes that can make you the local expert. You can leverage our Community Videos on your website, property detail pages, community pages, social media and in marketing campaigns. Again, imagine as an agent having that caliber, quantity, and impact with video. Most agents struggle to get decent quality with a shaky iPhone shot. Let’s change that and make the brokerage the hero.

As a recruiting and retention strategy, the brokerage can take all of our high-quality dynamic video content, whether market reports or community videos and brand them to every one of their agents every month. From an agent perspective, this is digital gold. I get the professional quality video for my website, social media, and video marketing automatically updated and branded to me with calls to action included to generate more business!

How many brokers in the country can say they can provide value to that level? If you use this strategy and promote it properly, you can really impact your business. We would suggest leveraging this content and strategy everywhere you can to let your market know you are on the future of real estate and a leader in video.

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