What Makes the Best Agent Profile or About Us Videos?

Gearing up to make a video for a real estate agent’s profile or an About Us video requires certain criteria in order to be successful.

The following tips can help a real estate professional stand out from others in the area:

1. Be Genuine

At the end of the day, people want to be able to connect with a real person. Only by showing potential clients that a real estate professional can be trusted can that connection be forged. Trying to be the real estate agent that can deliver everything to everyone results in false assumptions. Instead, focus on attracting the types of clients that are desired and build the video’s message around what they are searching for.

2. Emphasize Uniqueness

Standing out in what might seem to be a sea of real estate agents requires an emphasis on what makes a particular person different from others. An agent profile video is an ideal platform to tell potential clients about them. A real estate agent’s unique selling points differentiate them from others and should be demonstrated during this video. Some examples that might be relevant include qualifications, results or experience.

3. Be Professional and Practical

A real estate agent should always remember that a profile or About Us video reflects on them. A professional stance demonstrates the importance that a real estate agent gives to his or her career. Remember, too, that today’s clients simply don’t have a great deal of time to find a great agent.

And finally, keep videos short, aiming for two minutes or less. Potential clients will want to see you’re authentic, you’re qualified and bring experience to the table, and you’re knowledgeable about the market and their needs. They want to feel connected to you, not like they are stuck in a long lecture or presentation. Short, sweet, and to the point is best.

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