How to Maximize Facebook Live for Your Real Estate Business

Facebook Live is an excellent tool for anyone who wants to reach directly to their audience. Using Facebook live lets you speak directly to your Facebook followers — and it gives a sense of time pressure and urgency to your words. But to fully utilize it, you need to know a few things about the platform.

What Can You Use Facebook Live For?

Listing videos. Get in the habit of regularly hopping onto Facebook live to give a brief overview of your current listings. This is an excellent opportunity to give many people a “walk through” of a property at once.
Community videos. Go through the amenities of a community occasionally by walking through some of the local parks, restaurants, and other scenes — this will give people a better idea of what to expect when they purchase a property in that area.
Informational videos. You can simply get on Facebook Live to offer market updates, information, and advice to your followers — this develops a personal relationship with them and encourages them to trust you.
Preparing for a Facebook Live Broadcast

Do a test run. To broadcast on Facebook Live, you’ll usually be using a smartphone or tablet. Get used to recording video on your device before you begin broadcasting.
Have some preamble. Let your followers know that you’re going to be online and broadcasting at a certain time.
Get someone to watch your broadcast with you. Another agent or even a friend can watch your broadcast live and let you know if there are any problems — such as audio quality issues.
Remember: Facebook Live only goes out to your followers. Though others can view it, it’s unlikely that it’s going to have a widespread reach among strangers or those who aren’t associated with your account. Because of that, it’s important for you to begin building your following right away.

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