Video marketing isn’t just popular – it’s quickly taking over and becoming THE dominant form of business/customer outreach on Earth.
Did you know that by the end of the year, video content will represent 74% of ALL Internet traffic? It’s true. Marketers love videos because they’re infinitely compelling, instantly shareable and people actually remember more of what they see and hear versus just what they read.
But not all videos are created equally. There are a few key emerging video strategies that you need to be aware of moving forward, particularly if you’re a real estate agent or broker.
Virtual Reality Tours
Make no mistake – virtual reality is here and if you’re not already taking advantage of it, you’re leaving money on the table. Virtual reality can be a perfect way to give people a 360 degree, a wholly interactive tour of a particular home or property – all without requiring them to get up from their computer chair, let alone get in the car and drive to see it in person.
With the right app, many smartphones already support virtual reality techniques like these – meaning that your audience is likely already ready and waiting for this type of content.
Live streaming is big business these days, particularly in terms of social media. One study revealed that live videos on Facebook receive three times the views of videos that aren’t live anymore.
This could be the perfect way to hold informational sessions about essential real estate topics or to record other videos that help establish you as a thought leader and expert in your field.
If you’d like to find out more information about these upcoming video strategies, or if you’d like to discuss how video fits into your long-term goals with someone in person, don’t delay – contact VScreen for more information.