Video Marketing

Most Popular Types of Real Estate Videos

Amie Hall / August 24, 2017

Video is one of the hottest marketing trends for 2017, with both Facebook and Google placing extra emphasis on video content when it comes to ranking.

The right videos can put your name and business in front of both buyers and sellers and ensure they know where to go when they’re ready to enter the real estate market. Which types of videos perform best for the real estate market?

We’ve detailed the top 5 types below:

5 Types of Video Content for the Real Estate Market

Community or neighborhood videos: Location still drives buyer’s decision-making processes, with 86% of home shoppers watching videos purely to learn more about a specific neighborhood, area or community.

They want to know about the school district, the dining and shopping opportunities and the general vibe and culture. When you serve up a steady stream of community specific video content, buyers naturally return again and again as they do their research.

Market Videos: Provide a steady source of information on your local market and both buyers and sellers will see you as an authority in your area.

Include stats about median home sale prices, average days on the market and update regularly to forge a connection with prospective clients.

Listing Videos: Video home tours that showcase the listing in the best possible light and that tell a story help to engage buyers and increase their interest in a specific home.

The right staging and props with quality images and video work help prospective buyers see themselves in the property and can turn viewers into visitors.

Advice Videos: Short, informative and relevant pieces on how to do anything from prequalify for a mortgage to how to effectively stage a home are useful for both buyers and sellers.

Provide your clients with a library packed with informative tutorial and “how to” content, and you’ll be positioning yourself as an expert in your local market.

About Us: Give viewers a chance to learn a little more about you and see you in action; “about us” videos can help you appear more approachable and help forge a connection even before your initial meeting or walkthrough.

Online video allows you to deliver a steady stream of reliable content to visitors in a format they already like and are familiar with. Setting up a comprehensive library of useful content will ensure your prospects visit again and again and that they know you are a source to turn for to get information about buying or selling homes in your community.

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