Video is one of the most effective marketing channels for attracting customers and currently provides the biggest return on investment. A recent Inman article notes that when videos are included in home listings inquiries from house hunters quadruple. Inman also notes that by including videos in emails, real estate professionals decrease email opt-outs by nearly 75 percent.
How does video drive traffic to your website?
First, Videos Get Clicks
The facts are, viewers are more likely to click to watch a video than to read a text article. 96% of viewers find video helpful when making purchase decisions online, and including video in a landing page can increase conversion by 80%. The majority of internet traffic is video; that’s because it works!
Second, Video Engages Potential Customers
Video platform Wistia recently found that people spend on average 2.6x more time on pages with video than without it, and several studies have shown that number may be even higher. Since viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text, you’re not just catching their attention, you’re creating an emotional connection that cements your message.
And Third, Video Builds Trust
Real estate customers are searching the web to find brokers and agents they can trust to guide them through the buying and selling process. Video with meaningful and relevant content helps communicate to these prospects that you are indeed a real estate expert they can have confidence in. If you’re available for a buyer or a seller during their online search, they’re more likely to have assurance in your ability to provide good service.
Since most marketers say they’d create more video content if there were no obstacles like time, resources, and budget, we’ve built our video technology with brokers in mind to easily allow your real estate firm to produce its own quality videos for websites, email and social media.