Top Brokerage Video Strategies

There are few industries that rely so heavily on visual perception than real estate. While pictures provide some mechanism for satisfying the quest to know more about a property, nothing beats videos for providing potential clients with the next best thing to being there. Here’s how videos make it easier to market a property:

Videos Convey Information Seamlessly

Only with videos can viewers effortlessly visualize how a home’s rooms and other spaces connect. A video can demonstrate the flow of the home and even the entire property.

Details and Features Pop

While a description of a home’s features can provide a basis for a homeowner’s research, using video takes away any guesswork about their location within the home or property. Using videos is also a helpful way of putting room sizes into perspective.

Your Core Audience is Online

Most people turn to the internet when they need to solve a problem, learn more information about something or simply want to be entertained. By using video, real estate agents can succinctly convey the information their viewers are looking for, provide solutions to their problems or be a source of entertainment.

Clients Expect Videos

Most clients expect real estate agents to use videos. Not only do they make it easier for a potential client to get to know an agent, videos could be the feature that prompts a client to choose one real estate agent over another.

Videos Prompt More Action

Videos encourage viewers to stay on a website longer and prompt them to reach out to agents more frequently when compared to plain text and other types of online marketing strategies alone.

Videos are an indispensable component of any real estate agent’s marketing strategy. Using a variety of different ones helps fill the various needs addressed above.