In a competitive market, you need to be aggressive and consistent to generate leads. Video marketing covers a lot of content, though, and it can be difficult to know exactly how to best present your brokerage. With a few tips, you can create a solid marketing strategy to pull clients in.
Create listing videos showing the best the listing has to offer.
You want to create some high impact listing videos, which begin and end with important, eye-catching features. Remember: the goal isn’t necessarily to get them interested in that single listing, but all your listings. You want to let them know that you have a number of fantastic properties available and this is only one of many.
Your ultimate goal is to show that your brokerage has value to the customer. You have the best properties and can find them exactly what they need.
Distribute your videos on social media, and on your own website.
Your videos need to go through as many channels as possible. Your own newsletters, social media accounts, and your website are the perfect places to post them. The more people view your videos, the more likely they are to engage with you. And by injecting some humor and interest, you can get people to share your videos with others.
Create a strong call to action that gets people to contact you.
A strong call to action is often the most important aspect of a video. Once your potential clients have been “wow’ed,” they need to know the next step. Telling them what you want them to do — whether it’s to call you or to come to a showing — improves the chances of engagement.
By completing these three actions, you’ll be well on your way towards an in-depth and complete marketing strategy. But it also takes consistency. You’ll have to keep producing videos in order to generate interest, and in short order you’ll see your marketing efforts pay off.