How to Use Video Throughout Your Marketing Channels

Marketing videos are an effective way to show off your personal brand, share community information around a property, display property features, and attract business. But once you’ve created a video, what’s next?

The Best Places to Share Marketing Videos

It makes sense to place your marketing video where potential clients spend the most time. Statistics show that 30% of all online time is on social media.

Facebook now offers automatic play video ads that are targeted to your specifications. Your video will be added to the home feed of whatever demographic you choose.
Instagram videos can also be a major source of branding and client retention.

Additionally, short videos of a maximum runtime of 2 minutes and 20 seconds can be tweeted via your Twitter account.

Use your personal online activity to share your marketing videos, too. You should certainly include a video on your business website landing page.

For this purpose, a branding video works well, and remember to use tags and keywords and properly submit your sitemap to Google. For property listing and area detail pages, offer site visitors an informative community video that covers amenities like population, school scores, commute times, parks and community recreation centers and more.

Listing sites like Realtor.com® and Zillow make it easy for agents to enhance traditional listings with video property tours. Home shoppers appreciate the virtual experience of walking around a property from the comfort of their homes.

How to Use Marketing Videos to Convert Leads

All your marketing videos should end with a call to action, as well as information on how to get in touch with you. A brief headshot image will suffice, with your contact email or phone number.

Embed clickable links within the video so that interested viewers can instantly navigate to your website or other pages for lead capture.

Don’t let the idea of video marketing intimidate you. Once you get started, you’ll wonder what took you so long!