There are many ways in which video can reach out to prospective buyers and sellers, at all levels of the buying process. Understanding how video helps to drive traffic to your website can give you some more information on how to target and develop your videos.
Using Video to Drive Traffic
Buyers. Buyers are often looking for information on: how to qualify for a mortgage, search for a new home, and remodel a new home. By producing videos that offer this information, you can direct buyers directly to your website — and once a rapport has been digitally established, they can be directed to contact you directly for more information.
Sellers. Sellers may be looking for information on: how to improve the value of their property, how to sell a property, or how to exchange one property for another. By producing videos in this vein, you can not only give them the information they need to commit to selling, but also
Investors. Investors may be looking for broader information about communities. They likely already understand the market, but they want to know about specific advantages that a certain community may hold — in addition to new opportunities.
Don’t Forget Your Call to Action
Every great video needs to end with a call to action. In this case, the CTA would likely be to visit your website for more information. Viewers need to know exactly what they are expected to do after a video. A free goodie, such as an eBook or a consult, will encourage them to click. Just make sure you’re measuring these results.
When it comes to video, every video is an investment. As videos are shared, they will grow your audience — and this is an audience that is going to then be directed to your website and social media. Video continues to drive traffic to your website long after it’s been completed. Because of this, it’s one of the most valuable forms of content.