Crafting your own promotional videos is an excellent way to reach out directly to your potential and current customers. That being said, it can be a real challenge to be in front of a camera — sometimes in ways that you might not anticipate. Here’s what you need to know about getting started.
Get the Right Equipment
Most smartphones have fairly good video cameras, but that doesn’t mean that’s all you need. A tripod is necessary for the purpose of stabilization — and it can be difficult to isolate audio without a professional-grade microphone. An investment in the right equipment will save you a lot of time and frustration later on.
Select Your Environment Carefully
Lighting and sound are going to be your two major concerns. Being in front of a camera means that you need soft lighting that’s not going to illuminate your features too harshly — otherwise, you may spend too much time worrying about maintaining a professional appearance and not enough time rehearsing. You also need an environment without any background noise.
Rehearse Your Script
Once you’re certain that you can appear with confidence on camera, you need to rehearse your script thoroughly. There are some lines that may look good on paper but simply be too difficult to speak; you’ll need to edit these as you go. Practicing your script is important because otherwise, you won’t be able to flow naturally and you may forget key content.
Take Test Shots
When shooting, you want to engage with the camera directly by looking at it and gesturing as appropriate. Treat the camera like a customer; talk to it in a relaxed but confident manner. As you take test shots you will see things that you might need to adjust, such as the pace of your delivery or words that may sound awkward.
When it comes to being in front of a camera, it’s all about preparation. The more you’re able to prepare in advance, the better your results will be. Start by making sure you have the right equipment — and rehearse as often as possible — and eventually it will start to feel natural. So now you’ve got great video content, what’s next? Make sure you know what to measure before distributing your content.