Video Marketing, Video Production

What Goes Into a Winning Listing Video: Part 1

Amie Hall / November 2, 2016

If a picture’s worth a thousand words, then a video is worth…a million words? And if you’re trying to sell a house, it could be worth more! More internet consumers than ever are watching videos which raises the question…

What goes into a winning listing video?
Let’s start with branding. If your viewer doesn’t know who’s selling the home or how to reach them, well, a lot of time and effort has been pretty much wasted. Whether you say it, show it, or both…let your viewer know who you are and how they can reach you from the start.You can also incorporate graphics throughout the video with your phone number and email. Just make sure they don’t distract from the scene.

Your goal is to make the viewer imagine him or herself living in the home. The most effective way to do that is to properly stage the home. Depending on your experience and budget, you may want to hire some extra help, to make the home look warm and inviting. Another way to make your video listing more enticing is to hire one or more actors. Seeing them engage with the home’s features will bring the experience of living in the home to life for your viewer. It can showcase the ease of using the kitchen, for example, or the tranquility of the master suite.

In our next post go into further depth about getting the attention of prospective buyers.