Why Use Video?

Why Video?

Anyone who remembers being glued to a television screen as a kid understands the power of graphics. Sure, we might have been watching Fred Flintstone or the Teenage Mutant Ninja Turtles, but we were fascinated by the combination of visual stimulus and storyline.

That desire to be visually stimulated while learning appears to be hardwired into our brains. Although we have five senses, the human brain dedicates nearly 50 percent of its capacity to visual processing. Perhaps that is why an estimated 65 percent of the population is considered a visual learner. A National Institutes of Health study states that people have greater recall of things they have heard and seen, rather than just heard.

Videos are a natural way to provide clients with the stimuli they need in order to become fully immersed in the house hunting process and to later recall what they have seen. In the comfort of his own home or office, a client can shop virtually, learn more about the area, and come to imagine himself living in a particular home. It personalizes home shopping in a way traditional sales techniques cannot.

Inman recently found that 85 percent of buyers and sellers prefer to work with an agent who utilizes video. Homes with video enjoy four times the number of inquiries as homes without a video. When an agent includes a video in an email, it doubles the number of click-throughs.

We live in an age in which the average American is exposed to 4,000-10,000 advertisements of some sort each day. Given that Harvard Business School calls the ability to gain consumer attention a necessary ingredient in effective advertising, we all have to do more to gain that attention. That’s why we’ve built our video products for your brokerage. For more than a decade, we have been the leading video content provider within the real estate industry. Let us help you create videos that draw clients toward your brand and set you apart from the competition.

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