Real estate analytics company Terradatum acquires VScreen and OnHoldUSA

March, 14, 2018

Terradatum, an analytics provider for real estate, has acquired two Schweickart, Inc. companies, VScreen and OnHoldUSA.

"Analytics that Terradatum provides through BrokerMetrics® and its other services are critically important content that elevates a brokerage's ability to better execute its business strategy," says Mark Spraetz, CEO of Terradatum. "VScreen and OnHoldUSA's multimedia content services offer tools that can elevate marketing efforts in a similar manner. Good content, regardless of form, seeks to engage a person with the brand. Their collective content educates and engages, offering utility across the spectrum of digital marketing. The combination of analytics and marketing content will be a differentiator for our clients."

"Increasingly, more brokerages and apartment management companies are recognizing the need to integrate video and audio marketing content into their lead generation, relocation, and digital marketing strategies in order to better target millennials," says Stephen Schweickart, CEO of Schweickart, Inc. "VScreen and OnHoldUSA both offer turnkey content solutions that are affordable and require minimal technical effort to deploy. Terradatum provides service to thousands of real estate offices across the country and we're excited to further leverage our synergies together."

VScreen—which has had a data and technology partnership with Terradatum since 2011—offers consumer-centric video content and technology, including Community Videos. It is the parent company of, and the patent pending OnHoldUSA offers the apartment industry a voice messaging telecom solution.

Financial terms of the transaction were not disclosed.

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